Esser was a luxury minimalist fictional brand created by me for a school project that translated into an actual brand. School work was a part of the curriculum in Sabanci University, Istanbul. The branding and identity development was a part of a brand that needed brainstorming that was healvily influenced by a minimalist and effective approach for being a health-concious and environmentally aware product with zero carbon footprint. 


Aurlandskoen (or the Aurland Shoe) is the original pennyloafer. The loafer shoe-shape was inspired by the Norwegian Tese-shoe and the moccasins worn by the Iroquois people in America. The Tese-shoe and the moccasin were both constructed by pulling a piece of leather up and around the foot from below. A Norwegian shoemaker named Nils Gregoriusson Tveranger (who had just returned home after spending time in America) began joining these traditions together, creating the iconic design of the Aurland shoe. Between 1930 and 1970, the small village was the home of nineteen workshops. At its peak in the 50's, the villagers produced close to 100,000 pairs a year. 


Packaging for COSMOS by Earth tu Face, which is a American toner and facial balancing brand.

"While the packaging alone is enough to make you fall in love, the similarly 100 percent plant-based, organic products are filled to the brim with some seriously good-for-you, high-vibrational ingredients—and, of course, no added nasty chemicals. Encompassing the magical benefits of botanical beauty, the line incorporates lavender and other essential oils to soothe and calm the skin, body, and mind for a truly otherworldly experience." Nylon Magazine.


Digital and print campaign for the Four & Twenty Blackbirds café opening at the Brooklyn Public Library on 3.14.14. Animated graphics were created to run on NY Magazine, Grub Street on opening day. Posters, bookmarks, Pi coasters, kids activities and Pie at the Library Cards were created for the event.


Urban Radish

An ongoing graphic design project based in Art District LA for "Urban Radish". Urban Radish is a vegan-friendly organic grocery store/ market/ eatery/ community center in the Art District of Los Angeles. My job as a graphic designer is to brand and integrate the existing graphics into one seamless visual identity.

Services provided:

Branding and Visual Identity

Menu Design

Website Design


Product Design

Instagram Content Curation

Label Designs


Jam Bottle: Urban Radish Design


Editorial Design

Zimarty Designs. Wearable Architecture